Two Colombian companies want to highlight the benefits of one of the most traditional drinks in the country, in the midst of a crisis that is going through the sector.
The difficult moment that the paneling sector is going through has just portrayed it Senator
Paloma Valencia in El Nuevo Siglo, noting that, in Colombia, 350,000 families and producers (95% of the total) are immersed in informality and, because of the intermediaries, lose 110 pesos per kilo produced.
In addition, Valencia warns that the difficulties in procedures and costs that paneleros have to acquire their certification impede the growth of the sector. However, he hopes that a project approved this week in Congress will establish two Invima categories for artisans and producer entrepreneurs with “a very low value for obtaining it.”
In the midst of this dark panorama, A couple of months ago, the Marimbay Agua
Pa’lante initiatives entered the beverage market in Colombia and have the difficult task of competing against the already very well positioned large brands of soft drinks and energizers, but also of teas, fruit juices and aloe, among others.
If they manage to position their drinks made with panela, they could be two ideas that strengthen the consumption of this product in the country, position the panela water, dynamize the sector and continue to exalt the national culture.
These products can be purchased through the Internet or on the websites of each firm you can know the physical points of sale, especially in Medellín. < br> The panela water has ca Carbohydrates with high biological and nutritional value and, unlike the products made with artificial sweeteners, provide more vitamins and minerals for the proper functioning of the body. (The B complex, vitamin C, A, D,
E, and minerals such as El Hierro, Calcium, Phosphorus and Magnesium).
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