Mainly to the United States and Europe, especially to Spain, Germany and France, and it has also reached South Korea and Argentina. We have very interesting projections in this regard. There are about 4,000 tons to 4,600 tons of Colombian panela that are exported annually.
It must be made clear that this figure has been increasing in the last four years, since very important work has been done with the Government to publicize the product in other markets.
What do they use it for?
In the US UU. It is very aimed at these ethnic markets and in Europe there are markets with gourmet trends. It is also intended for the food industries.
The panela has a very good production in the external market. It is viewed with great eyes by many food distributors, both in the United States and in Europe.
And it is essential that through the Ministry of Commerce and ProColombia continue supporting these panelists entrepreneurs with participation in events, business conferences and doing a systematic commercial management in the different countries where Colombia has the possibility, through its different institutions , to be able to do this promotion and commercialization of panela.